Subtlety.

This poster has it.

This is a teaser poster for Captain America: The First Avenger made by Alex4everdn on DeviantArt. It's just so incredibly understated. Nowadays posters are all sparks and floating heads, but there's something so incredibly cool and tense about this poster. Not just because the men in the boat are about to storm the beachhead at Normandy: there is also tension between the realistic-looking but still flashy shield and the rough, ready men crowding the craft.

It's just such a fantastically simple and subtle idea for a poster, and I'm sorry Marvel didn't think about it. But you can bet your ass Alex4everdn did.