But one of the more maddening tropes, that infects modern day Hollywood and media in general, is that Viewers Are Morons. It's a commonly held perception in Hollywood that one can never underestimate the intelligence of viewers, and certainly there's support for it if you look at the grosses of Michael Bay movies.
The top-grossing being, "Who Wants To Set Back Civil Rights 20 Years?"
Unfortunately, the idea that Viewers Are Morons is particularly prevalent in American media. And don't bloody pretend it isn't...I've read far to much IMDB trivia about the making of the movie, where executives went, "its a good movie, but what about TITS?" There are exceptions, but unfortunately, the higher-ups in entertainment tend to play the odds.